Yelena Popova

Yelena Popova is a highly esteemed Certified Permanent Cosmetic Professional (CPCP) and the owner and operator of Nova Line Permanent Cosmetics in Toronto. With over two decades of experience since establishing her practice in 1998, Yelena is widely regarded as a leading permanent makeup specialist in Canada. Her journey began with a foundation in the film industry, where she honed her creativity and precision, further enhanced by her honors graduation from a Performing Arts college and work as a makeup artist and cosmetologist.

Yelena specializes in a comprehensive range of permanent makeup services, including intricate permanent eyebrows (such as feathering, nano-brows, powder/ombré, and 3D techniques), various styles of permanent eyeliner (from lash enhancement to designer and soft-shaded looks), and lip blush and tattoo. She also expertly performs full face permanent makeup, beauty marks, and corrective color procedures. Beyond cosmetic applications, Yelena offers extensive paramedical treatments like scar camouflage, repigmentation, areola restoration, and scalp micro-pigmentation, often correcting work done by less experienced artists. As a perfectionist, she is dedicated to developing unique techniques and providing customized experiences for each client, ensuring satisfaction with every result. Yelena is also a Top Master Trainer, sharing her expertise through advanced permanent makeup training programs for both beginners and experienced professionals.